Social media marketing for real estate

Social media has transformed into the marketing industry's playground, and businesses rarely use these platforms for their marketing efforts. So it should come as no surprise that real estate social media marketing has emerged as a recognisable trend for branding and marketing, whether it be a corporation or a single agent.

Globally, 4.9 billion people utilise social media. Additionally, 41% of first-time homebuyers typically search online for real estate that is for sale. For real estate businesses, having a presence online is essential, and social media is a great area to attract referral traffic.

But there are other reasons as well.

Even while listing promotion is the primary goal, real estate professionals use social media for enjoyment just like everyone else. However, you must include all of the social media platforms in your real estate marketing strategy if you want to improve your real estate social media marketing.

Now, don't get me wrong.

You are not required to use every platform, as we claim. You are the only one who can choose which ones to utilise. So let's start by discussing the top social media platforms for real estate.

Social Media Sites for the Real Estate Industry

Prior to beginning your social media marketing, you must have a clear social media strategy in place. According to reports, social media generates the most qualified leads.

As a result, you must incorporate each pertinent network into your plan in accordance with your corporate objectives. The potential for real estate social media marketing can be found on all the major social media platforms that professionals use.

1. Real estate on Facebook Use of social media

Facebook is a crucial network for marketing your company or brand, regardless of its size. It has the greatest user base out of all the social networks, allowing you to reach a huge audience.

Facebook still shows itself to be extremely capable as a real estate social network, while lacking the completely professional setting of LinkedIn or the aesthetic prowess of Instagram.

The unique selling proposition of Facebook marketing is its selection of features that are conducive to marketing, such as audience targeting, Facebook advertisements, boost posting, CTA components in posts, etc. Marketers can fine-tune their content reach while advertising on it depending on age groups, professions, geographies, and more.

2. Instagram for Property Use of social media

Due to Instagram's reputation as a site favoured by younger audiences, you might think about avoiding it.

Here's an unexpected fact, though.

Younger millennials (18–24 years old) make up 18% of all house buyers, according to the National Association of Realtors (NAR) generational trend forecasts for 2022. More than any other age group, 81% of them were first-time home purchasers.

Facebook and Instagram now work together, allowing you to manage many social campaigns on both platforms from Meta Business suit. Why not use a platform that enables you to upload all of your listings using a collection of photographs together with videos?

3. LinkedIn for Real Estate Social Media Marketing

As previously noted, LinkedIn is a great place to meet real estate industry people. It might not be the best place to connect with potential individual home buyers, but it's an excellent place to meet people who require commercial real estate.

This network is a force multiplier for developing thought leadership, making trustworthy business connections, and elevating your brand among peers. Additionally, you can network with other realtors, trade leads, and distribute listings to potential clients. This is a pretty clever method to create strong connections throughout the industry.

But when there is more you can do, why stop at real estate experts?

Expand your network to include mortgage brokers and home inspectors, since their knowledge could come in handy in challenging circumstances.

4. Twitter for Real Estate Social Media Marketing

Want to be heard by a relevant audience?

Twitter might be a great platform to promote your real estate business. However, Twitter may not fit the bill to cultivate long-standing connections.

If you are using Twitter for real estate social media marketing, establish yourself as a thought leader by sharing expert insights and trends. Participate in relevant conversations or keep a keen eye on posts that could potentially turn into leads.

Other than this, Twitter lists can be your one-stop shop to keep tabs on all your competitors in one place.

5. YouTube for Real Estate Social Media Marketing

Are you maximizing the potential of video content in your real estate marketing strategy?

Videos are the most consumed content format, be it short-form or long-form. And 73% of homeowners prefer agents who use videos. This fact directly correlates to the finding that real estate listings with at least one video get 400% more inquiries.

That is why YouTube, as a real estate social network with more than 2.6 billion active users, shines as a top choice for your social media marketing.

Consider diversifying your content by creating both standard videos and YouTube Shorts. Shorts are especially popular due to their ‘snackable’ nature, and the audience enjoys scrolling through them. Remember to use video editing tools that can optimize your content, making it both engaging and professional.

When it comes to YouTube, don’t overlook the importance of accurately titled and described videos. Including the right keywords and tags can greatly boost your video’s visibility in search results. And feel free to experiment – educational content, buyer’s journey videos, new listing showcases – all are welcome here!

6. TikTok for Real Estate Social Media Marketing

In the past, when people thought of TikTok, they assumed content that was pure entertainment and fluff. But the scenario has changed in the past two years. Now, professionals from various industries, along with famous influencers and creators, have jumped onto the space to make it into an environment beneficial for marketing.

However, with a user base leaning towards the younger demographic, how can real estate benefit from TikTok marketing-wise?

Sharing helpful information for buyers and sellers, or even real estate advice for other realtors, all in TikTok's recognisable creative, offbeat segments, is the key.

However, it's important to remember that your real estate social media marketing approach cannot be entirely focused on TikTok. It must be a component of a bigger marketing plan.

7. Pinterest for Real Estate Social Media Marketing

Though perhaps not as popular as some other social media platforms, Pinterest is a visual powerhouse teeming with potential for real estate marketing.

Pinterest is a favorite among designers as its full of aesthetic inspiration that can be compiled and categorized into boards. And pins on Pinterest have a description and link to the website the image is from. So, how do you to advantage of this platform?

Create boards dedicated to your business, displaying your listings. The more people pin your content, the greater reach it will have. Also, remember interaction is key on Pinterest. Pinning content from others that align with your interests is a good practice.

That was our brief rundown of how various platforms can serve your real estate social media marketing needs, and to what extent. Choose wisely and align your platform choice with your target audience and marketing goals.

Now, it’s time to roll up your sleeves and get down to business!

The next step is constructing a comprehensive roadmap for your real estate marketing plan. Stay with us as we guide you through each meticulous step of this process.